In conjunction with celebrating their 130th Anniversary, Bulgari released their annual Save the Children Campaign launching the new ceramic and silver pendant. This year’s participants in the campaign include Ashley Greene, Andrea Riseborough, Alexander Ludwig, Dita Von Teese, Jon Hamm, Jeremy Renner, Jeremy Piven, Lizzy Caplan, Lena Headey, Lara Pulver, Meg Ryan, Marcia Gay Harden, Naomi Watts, Olivia Munn, Olivia Cooke, Oliver Stone and Olga Kurylenko.
Through this philanthropy Bulgari aims to save 50,000 newborn children and their mothers through life-saving healthcare services in poor, conflict-affected countries and in emergency situations via partial proceeds of the collection.
Bulgari’s financial commitment significantly improves the lives of some of the world’s most vulnerable and marginalized children in 23 countries on four continents. In 2009, Bulgari decided to take action on behalf of disadvantaged children around the world, as too many children are unable to attain their own aspirations because the lack of education perpetuates the cycle of poverty. Partnering with Save the Children, Bulgari launched a campaign of unprecedented ambition and scope in which part of the proceeds from the sale of Save the Children jewelry – custom designed by Bulgari – are donated to the charity.