Olivia Cooke Central STAFF   October 26, 2014

HOLLYWOOD REPORTER – Pre-Halloween horror pic Ouija debuted to No. 1 at the North American box office with $20 million from 2,858 locations, while Keanu Reeves scored a solid showing with action pic John Wick.

Ouija, costing under $20 million to make and based on the classic Hasbro board game, summoned up another victory for Blumhouse Pictures, Michael Bay’s Platinum Dunes and Universal following the microbudgeted Purge franchise. Rated PG-13, the female-fueled, teen-friendly title was produced in tandem with Hasbro. It’s not a surprise Ouija received a C CinemaScore; horror films often do.

Directed by Stiles White, Ouija stars an array of young television actors, including Daren Kagasoff and Bianca A. Santos, and follows a group of friends who uncover the dark powers of the Ouija board when trying to summon their recently deceased friend’s spirit. Universal’s marketing campaign included organizing a screening and seance at the Hollywood Forever Cemetery.

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